13 Oct 2009

The "ORA" watch

Th!nk about the thought processes involved... greatness.



"The time is delivered via three separate, but seemingly cohesive, tapes; one displaying the hour, one displaying the minute and one displaying the day. The shape of the watch is a direct result of an “inside-out” designing approach where the moving parts dictated the overall form of the timepiece’s outer shell."

From Kanye's blog.

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